On Public Service Announcements

The problem with anti smoking Public Service Ads is that everybody who cares generally already knows that stuff.

There are three kinds of people who will see these commercials:

1- Those that care, and already don’t smoke: its pointless to show them the ad, because its not an issue for them.

2- Those that smoke and don’t care: its pointless to show THEM the ads, because they dont care anyway.
And 3- those who smoke, and care, but already know why they want to quit.

There is no one left who sees a smoking PSA and says “wow! I had no idea cigarettes were bad for me! I shall now renounce them!”
no.

We all know. You’re just wasting our money.

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