The problem with anti smoking Public Service Ads is that everybody who cares generally already knows that stuff.
There are three kinds of people who will see these commercials:
1- Those that care, and already don’t smoke: its pointless to show them the ad, because its not an issue for them.
2- Those that smoke and don’t care: its pointless to show THEM the ads, because they dont care anyway.
And 3- those who smoke, and care, but already know why they want to quit.
There is no one left who sees a smoking PSA and says “wow! I had no idea cigarettes were bad for me! I shall now renounce them!”
We all know. You’re just wasting our money.